La Jolla, CA- October 15th, 2012- Surf Diva is thrilled to introduce the new line of standup paddle (SUP) boards. Surf Diva will be teaming up withFocus SUP Hawaii to produce these SUP boards. The Surf Divas are addicted to paddleboarding and therefore, want to fill a niche for women specific paddleboards. Since the first …

Team Rider Mo Freitas shows amazing effort at the Stand Up World Series Finals at Turtle Bay on the North Shore of Oahu this weekend. Paddle battling fellow Pro Stand Up Paddlers Kai Lenny and Connor Baxter in the Finals, he landed a teeth grinding close finish making the podium at 5th place in the …

Battle of the Paddle 2012, proved to be the biggest paddle event of the year by far. Bigger and better than last year and even the year before, this years BOP exemplified just how quickly this sport is growing! With all walks of life, from Keiki to Veterans competing in the biggest SUP race there …

  Fifteen year old, Mo Freitas is on fire, winning 1st in Junior, 2nd in the 14′ Division, and 3rd overall at the 22 Mile O’Neill Tahoe Cup this weekend. Just one day after racing and making his way up to the podium  in 2 heat advances during Saturdays Surfrace to Victory at Huntington Beach. …

In his own words: “Had a great race Sunday on the new Cali 14.  Nitzan was in town for Round the Rock last year, it’s 13 miles around Mercer Island on Lake Washington in Seattle.  Unlike last year, I arrived at 7:30 to 60 degrees and wind blowing 15-20 from the SE (last year was …

  Lining up  for battle, Mo with his game face on!: what an exciting finnish! Mo came in a very close 4th place for the sprint races, and is amped for BOP!!  Getting some surf in after the race, Mo was killing it at Cocoa Beach: Mo showing us how it’s done at the Typhoon …

In an impromptu contest entrance, Nitzan take second place at the SUMMER SUP THROWDOWN, hosted by Paddleboard House, in Melbourne, Florida. Just one of the many stops on his tour of the East Coast. See more about this event, and his east coast adventures @ www.focussuphawaii-eastcoastswing.blogspot.com and follow us on Facebook/twitter/instagram.

Already ringing in the Gold, we are proud to welcome the young and talented Mo Feitas to the Focus SUP Family! He has a very impressive track record, ranked 19th in the world and climbing with a bright future ahead of him. Only 15 years old, there is no limit to where he will go! …

Focus SUP Hawaii, and Sports LTD will be holding a Demo Day at Escondido Beach in Malibu, on June 30th, 2012, from 8 AM- 1 PM. It will be a great chance to get on the water and try different boards from our extensive line up. We look forward to seeing you there!

Find our first add in Standup Journal Out Now!!