New Surf Diva Boards Announced!

Posted By: admin on Mar 18, 2014 in News

We are happy to introduce the newest additions to the Surf Diva SUP line for 2015. The new boards are built with our ACT carbon technology, which gives them the perfect balance between weight and strength. Added to the line are a surf model, cruiser model and the highly anticipated 12’6 Race SUP. For more …

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Focus SUP Team Rides at the US SUP TOUR This Weekend in Huntington Beach

Posted By: admin on Mar 18, 2014 in News

Join us at Huntington Beach March 21-23 for the US SUP Tour.  Help root on our team rider, Mo Freitas, in his pursuit of the finish line!   Good Luck Mo!

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Shop Small with Us on November 30th

Posted By: admin on Nov 20, 2013 in News

Small Business Saturday is November 30th Small Businesses are the heartbeat of our communities. They're the corner stores that create jobs. The hardware stores that help build our economy. And the mom and pop shops whose very presence makes a neighborhood, your neighborhood. Please visit your local Focus SUP dealer for Stand Up Paddle Boards …

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Mo Freitas – 2013 Rookie of the Year!

Posted By: admin on Oct 08, 2013 in News
Rookie of the Year FI

Focus Team Rider Announced as 2013 Rookie of the Year Press release: Focus SUP Hawaii team rider Mo Freitas from Haleiwa, Hawaii received the “Rookie of the Year” award at the SUP Awards at the awards night in San Clemente, CA leading into to this year’s “Battle of the Paddle”. In a year where the …

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Congratulations to Focus Team Riders at Battle of the Paddle!!

Posted By: admin on Oct 07, 2013 in News
BOP 2013 FI

Congratulations to Focus Team Riders at Battle of the Paddle!! Our Focus SUP team riders made us extremely proud at this year's Battle of the Paddle.  Though the competition was tough they rode it out and placed high in several categories.  Great job! Mo Freitas – 5th in Elite Pro Race Halie Harrison – 1st …

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Pat Rawson Debuts New High Performance Line of SUP’s with Focus SUP at Surf Expo

Posted By: admin on Sep 20, 2013 in News
Rawson&Focus News

Iconic North Shore Hawaii surfboard designer/shaper Pat Rawson has been working with Focus SUP designer Nitzan Benhaim and with Focus team-rider, teenage phenom Mo Freitas for over a year. Together with Pat, they have developed new designs aimed at the performance SUP enthusiast.  The new boards were introduced for 2014 at the September Surf Expo in Orlando. Pat commented, …

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Surf Race to Victory 2013

Posted By: admin on Sep 19, 2013 in News
mo surf race to victory 2013

  Focus SUP Hawaii team riders Mo Freitas and Halie Harrison have put in a good pre-BOP workout by claiming 1st and 2nd respectively in the SurfRace to Victory @ Huntington Beach on September 14th 2013. Punchy surf and the famous blue crash helmets made for some entertaining SUP racing, while a strong contingent of Californian and international …

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USA SUP Tour o June 15/16 in San Onofre State Beach

Posted By: jacob on Jul 05, 2013 in News, Uncategorized

Halie was on fire for the You SUP Tour stop in San O Churches beach. On Saturday, we raced for the win in the tactical sprint race that really showed her competition skills. She won first place and was ahead of the field by more than a minute. Halie was racing the Focus SUP 12’6 …

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Santa Monica Pier Paddleboard Race & Ocean Festival

Posted By: jacob on Jul 05, 2013 in News, Uncategorized
SM 6

June 8, 2013 -  With the South swell in full force, the Santa Monica Pier was pumping with overhead beach breaks. These amazing and challenging conditions proved to be a deciding factor in the event results. Riding her 12’6 Cali Race board Halie punched thru the waves, set her course to the buoys, and paddled …

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La Jolla Survivor Beach SUP Race

Posted By: jacob on Jul 02, 2013 in News

  June 2nd, 2013 A very important and touching event is the seventh annual fundraiser for UC San Diego Moores Cancer Center will continue to have races, speakers, and boarding events. For the first time SUP, paddle racing was added to the schedule and proved a success. Halie was proud to be invited to attend …

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