post3656post3653post3651post3649post3647post2855Soft SUPsAn All Around Good Time!Focus Family Fun!Everyone Paddles Them!2014 Carolina CupIntroducing the Freedom line in 2014

New Surf Diva Boards Announced!

We are happy to introduce the newest additions to the Surf Diva SUP line for 2015. The new boards are built with our ACT carbon technology, which gives them the perfect balance between weight and strength. Added to the line are a surf model, cruiser model and the highly anticipated 12’6 Race SUP. For more …

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Focus SUP Team Rides at the US SUP TOUR This Weekend in Huntington Beach

Join us at Huntington Beach March 21-23 for the US SUP Tour.  Help root on our team rider, Mo Freitas, in his pursuit of the finish line!   Good Luck Mo!

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Shop Small with Us on November 30th

Small Business Saturday is November 30th Small Businesses are the heartbeat of our communities. They're the corner stores that create jobs. The hardware stores that help build our economy. And the mom and pop shops whose very presence makes a neighborhood, your neighborhood. Please visit your local Focus SUP dealer for Stand Up Paddle Boards …

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EVENT
Date/Time Event
04/23/14 - 04/28/14
All Day
2014 Carolina Cup
OUR STORY
Surfing always played a pivotal role in all of our lives and pretty much dictated where we ended up… So, in late 2008, we made the decision to open Focus Surfboards and produce the boards that we believe in; only the best quality and value. With Nitzan in Hawaii, Jacob in California and Tal in Israel we are well positioned to bring the Focus boards to very diverse markets. We started with just three shapes to work with and now the lineup has grown to 22 SUP boards, 20 surfboards and a full SUP-dedicated lineup of accessories. Based in Maui, we have the best conditions and riders to test and develop new boards, making the final product ideal for all types of riding conditions and riders.